Roya grew up surrounded by natural beauty rituals passed down through generations of her family. From a young age, she watched her grandmother blend oils, herbs, and botanicals into simple remedies that brought out radiant, healthy skin without relying on harsh chemicals.

As she grew older, Roya noticed that many modern skincare products were packed with artificial ingredients that promised quick results but often damaged the skin in the long run. She felt a calling to bring back the wisdom of traditional remedies — but with the precision, hygiene, and elegance of modern skincare science.

Her personal journey began when she struggled with sensitive skin herself. After years of trial and error with commercial products, she returned to her roots, experimenting with natural, handmade formulations using vitamin-rich botanicals, essential oils, and active ingredients like Vitamin C, Hyaluronic Acid, and Collagen boosters.

What started as small batches for herself and close friends quickly turned into a passion project. The feedback was overwhelming: people loved the results and appreciated her dedication to purity, quality, and transparency.

This passion gave birth to Fresh Face Roya — a skincare brand built on three core values:

1. Natural & Honest – Every product crafted with clean, natural ingredients.
   
2. Handmade with Care – Small batches ensure freshness and quality.
   
3. Focused on Rejuvenation – Helping skin feel youthful, radiant, and confident at every age.
   

Today, Roya’s mission is to make natural rejuvenation accessible to everyone in Canada. Her products blend age-old botanical wisdom with modern cosmetic innovation, offering a line that feels both luxurious and trustworthy.