The Heart Behind Fresh Face Roya

I’ve decided to share my story, because Fresh Face Roya was never just a brand (it was shaped by a lifetime of memories, experiences, and a deep respect for skincare)

My journey into skincare began long before Fresh Face Roya existed. It started in my childhood, inspired by my grandmother, Anna.

Anna lived beyond a hundred years old, and throughout her life she was always searching for the secret of youth. She believed beauty was something you nurture daily, with intention and care. She chose the freshest fruits, walked every morning, and treated skincare as a ritual rather than a routine.

As a child, I watched her closely. I imitated her habits—applying vitamin A cream gently around my eyes, experimenting with natural fruit masks, and learning, even then, that consistency matters more than trends.

Although I later studied mathematics and earned my bachelor’s degree in Iran, skincare never left my heart. When I moved to Canada in 2012, that lifelong passion became impossible to ignore. I chose to formally study skincare, combining knowledge with lived experience, discipline, and deep respect for skin health.

Fresh Face Roya was born from this intersection—tradition and science, intuition and education. Every product reflects years of observation, testing, and care. It is not about quick fixes, but about supporting the skin through thoughtful, consistent rejuvenation.

This brand carries my grandmother’s philosophy forward:
care for your skin daily, choose quality over excess, and treat beauty as something that grows with time.

Fresh Face Roya is more than skincare. It is a continuation of a legacy.